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The Dollar and Coca-Cola Are Both Brand Names

In: The New International Money Game

Author

Listed:
  • Robert Z. Aliber

    (University of Chicago)

Abstract

The money-producing industry is like the soda pop industry; a large number of firms make a similar product. Soda pop is colored water with a bit of carbon gas and a sweetener. One brand of pop is a good substitute for another; Coke and Pepsi compete vigorously for the same customers. Coke and Pepsi and Dr. Pepper and the other pop-producing firms strive to make their products attractive; each has attractively designed small, medium, and large bottles as well as cans of several different sizes. Once a product is successful, variants or extensions are developed — Coke begat Diet Coke, then Caffeine-Free Coke, then Diet Caffeine-Free, and then Classic Coke.

Suggested Citation

  • Robert Z. Aliber, 2011. "The Dollar and Coca-Cola Are Both Brand Names," Palgrave Macmillan Books, in: The New International Money Game, edition 0, chapter 7, pages 92-104, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-24672-0_8
    DOI: 10.1057/9780230246720_8
    as

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