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Business strategies for eco-innovation

In: Eco-Innovation

Author

Listed:
  • Javier Carrillo-Hermosilla

    (IE Business School)

  • Pablo Río González

    (Institute of Public Goods and Policies (IPP))

  • Totti Könnölä

    (Institute for Prospective Technological Studies (JRC-IPTS))

Abstract

Since the publication of Changing the Course, the introductory book on eco-efficiency by the World Business Council for Sustainable Development’s Steven Schmidheiny,1 companies have increasingly sought win-win solutions that combine simultaneous improvement in corporate competitiveness and environmental performance. Theoretical work supports this approach2 and argues that pollution is a sign of both environmental and economic inefficiency, and that many cost-effective environmental measures are inadequately exploited by managers. This divergence from neoclassical profit-maximization arises because managers are constrained by imperfect information, cognitive limitations and the existence of inappropriate organizational/incentive structures within companies.3

Suggested Citation

  • Javier Carrillo-Hermosilla & Pablo Río González & Totti Könnölä, 2009. "Business strategies for eco-innovation," Palgrave Macmillan Books, in: Eco-Innovation, chapter 0, pages 92-124, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-24485-6_5
    DOI: 10.1057/9780230244856_5
    as

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