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Impact of Context on Cross-Cultural Research

In: Beyond Hofstede

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Listed:
  • Susan P. Douglas
  • C. Samuel Craig

Abstract

Culture has been studied extensively in diverse disciplines, each focusing on different elements and employing different research paradigms. Anthropology and sociolinguistics have focused on cultural content, examining, for example, a culture’s artifacts, rites and rituals, and modes of communication. Cross-cultural psychology, developmental psychology, social psychology, and comparative sociology have paid greater attention to examining the influence of variables such as dominant value orientations, personality or social structure on cognitions, attitudes, modes of personal interaction, and behavior patterns. Each of these approaches provides a perspective on culture, focusing on a particular aspect and its impact on attitudes and behavior. However, the different perspectives largely ignore the impact of the contextual setting in which cultural phenomena take place.

Suggested Citation

  • Susan P. Douglas & C. Samuel Craig, 2009. "Impact of Context on Cross-Cultural Research," Palgrave Macmillan Books, in: Cheryl Nakata (ed.), Beyond Hofstede, chapter 7, pages 125-145, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-24083-4_7
    DOI: 10.1057/9780230240834_7
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    Cited by:

    1. Craig, C. Samuel & Douglas, Susan P., 2011. "Assessing cross-cultural marketing theory and research: A commentary essay," Journal of Business Research, Elsevier, vol. 64(6), pages 625-627, June.

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