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Front-end Alignment of Projects — Doing the Right Project

In: Making Essential Choices with Scant Information

Author

Listed:
  • Terry Cooke-Davies

    (Bond University Queensland
    Cranfield University)

Abstract

Before starting significant work on a project or programme, its goals and objectives need to be made explicit and assessed to ensure that, if accomplished; they will further the sponsoring organization’s chosen corporate strategy and contribute to its overall goals. Unfortunately, this is not always done and can result in significant underperformance compared to expectations. Challenges are created by the different nature of the tasks facing both the organization and the project, by the variety and differing worldviews of those involved and by the multiplicity of roles necessary to achieve front- end alignment. These challenges can be overcome through judicious use of a well-founded business case and by the skilful execution of a well-formulated engagement programme.

Suggested Citation

  • Terry Cooke-Davies, 2009. "Front-end Alignment of Projects — Doing the Right Project," Palgrave Macmillan Books, in: Terry M. Williams & Knut Samset & Kjell J. Sunnevåg (ed.), Making Essential Choices with Scant Information, chapter 6, pages 106-124, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23683-7_6
    DOI: 10.1057/9780230236837_6
    as

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