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The Challenge for NoFear Organizations

In: No Fear

Author

Listed:
  • Pilar Jericó

Abstract

A group of scientists put five monkeys in a cage, at the center of which they placed a ladder with a bunch of bananas hanging above. When one of the monkeys climbed the ladder to get at the bananas, the scientists sprayed the others with cold water. After a while, whenever a monkey tried to climb the ladder, the others would drag it back down and beat it. In the end, none of them would dare climb the ladder, despite the temptation of the bananas. Then, the scientists replaced one of the monkeys.

Suggested Citation

  • Pilar Jericó, 2006. "The Challenge for NoFear Organizations," Palgrave Macmillan Books, in: No Fear, chapter 4, pages 79-116, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23366-9_4
    DOI: 10.1007/978-0-230-23366-9_4
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