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Products and the Life Cycle

In: Marketing Metaphors and Metamorphosis

Author

Listed:
  • Roger Palmer
  • Adam Lindgreen

Abstract

It was between the First and Second World Wars that the concept of marketing first started to emerge as a business practice. This was largely with consumer goods companies such as Procter & Gamble and Lever Brothers, although the early contribution of General Motors under the guidance of Alfred Sloan also demonstrated early good marketing practice. Within these organizations, tools and techniques such as branding and product management were emerging and developing as routine business activities. Consistent with this, disposable income amongst consumers was increasing, and perhaps for the first time large numbers of people were able to buy not just what they needed, but what they wanted as well.

Suggested Citation

  • Roger Palmer & Adam Lindgreen, 2008. "Products and the Life Cycle," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), Marketing Metaphors and Metamorphosis, chapter 13, pages 183-194, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-22753-8_13
    DOI: 10.1057/9780230227538_13
    as

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