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Multinationals and Community Engagement in South Africa and Mexico

In: Multinationals in their Communities

Author

Listed:
  • Ian W. Jones

    (University of Oxford)

  • Michael G. Pollitt

    (University of Cambridge)

  • David Bek

    (University of Cambridge)

Abstract

The next two chapters seek to use the social capital concept, discussed in the previous chapter, to measure the community engagement activities of multinationals undertaken as part of their corporate citizenship programmes. A major advantage of the social capital literature is that it facilitates measurement of the inputs and outputs of corporate citizenship programmes in a way that allows comparisons of levels and distribution of corporate community engagement activities to be made. The measures of community engagement are reported for each firm in two samples of multinationals and subjected to some statistical analysis. A major benefit of our analysis in contrast to previous studies of corporate giving is that we can focus on community engagement in individual countries (for which corporate giving data is not usually available).

Suggested Citation

  • Ian W. Jones & Michael G. Pollitt & David Bek, 2007. "Multinationals and Community Engagement in South Africa and Mexico," Palgrave Macmillan Books, in: Multinationals in their Communities, chapter 5, pages 129-173, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-21105-6_5
    DOI: 10.1057/9780230211056_5
    as

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