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The Attention Cluster

In: The DNA of Customer Experience

Author

Listed:
  • Colin Shaw

Abstract

“Oh look, there’s a new restaurant opened up in town, shall we see what it is like?” said Lorraine (my wife). We have always been keen to explore new settings. We booked a table for that weekend. As we drove towards the restaurant we chatted about what it was going to be like.

Suggested Citation

  • Colin Shaw, 2007. "The Attention Cluster," Palgrave Macmillan Books, in: The DNA of Customer Experience, chapter 5, pages 67-85, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-21081-3_5
    DOI: 10.1057/9780230210813_5
    as

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