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Profiling consumer values

In: Moment of Truth

Author

Listed:
  • Andreas Bauer
  • Björn Bloching
  • Kai Howaldt
  • Alan Mitchell

Abstract

Dr Karl Bergmann is a 47-year-old lawyer who works for an internationally renowned law firm. He and his family live in Grünwald, one of Munich’s most coveted suburbs. As a lawyer, he is well established in his field and regularly publishes commentaries in a German judicial magazine. Karl Bergmann has strong principles and values and leads a goaloriented life. He always carefully plans his days and does not like any deviations from his detailed agenda.

Suggested Citation

  • Andreas Bauer & Björn Bloching & Kai Howaldt & Alan Mitchell, 2006. "Profiling consumer values," Palgrave Macmillan Books, in: Moment of Truth, chapter 3, pages 29-58, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-20388-4_3
    DOI: 10.1057/9780230203884_3
    as

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