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Setting the scene

In: Moment of Truth

Author

Listed:
  • Andreas Bauer
  • Björn Bloching
  • Kai Howaldt
  • Alan Mitchell

Abstract

Profitable top-line growth. Sometimes other priorities intervene. Sometimes cost cutting, restructuring, and retrenchment have to take center stage. Sometimes mergers, acquisitions, or divestments are top priority. But no CEO’s thoughts ever stray too far from this sine qua non of business success. Ultimately attention always has to return to fundamentals: is the business making what customers want? Is it doing so profitably? How can it improve this performance?

Suggested Citation

  • Andreas Bauer & Björn Bloching & Kai Howaldt & Alan Mitchell, 2006. "Setting the scene," Palgrave Macmillan Books, in: Moment of Truth, chapter 1, pages 1-10, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-20388-4_1
    DOI: 10.1057/9780230203884_1
    as

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