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Introduction: All You Need Is C(l)ash

In: Creative Cost-Benefits Reinvention

Author

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  • Christian Dussart

Abstract

You have probably seen the famous image from Japan of three monkeys sitting side by side. They embody the principle “see no evil, hear no evil, speak no evil.” The first monkey is covering his eyes, the second is covering his ears, and the third is covering his mouth. Sometimes there is a fourth one that symbolizes the principle “do no evil”; this one may be covering his abdomen or just crossing his arms.

Suggested Citation

  • Christian Dussart, 2010. "Introduction: All You Need Is C(l)ash," Palgrave Macmillan Books, in: Creative Cost-Benefits Reinvention, pages 1-15, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-11463-0_1
    DOI: 10.1057/9780230114630_1
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