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Comment: Do We Need a New Theory to Explain Emerging Market Multinational Enterprises?

In: Foreign Direct Investments from Emerging Markets

Author

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  • Art Durnev

Abstract

In chapter 5, Alan Rugman argues convincingly that existing theories of globalization cannot be simply transplanted onto multinational enterprises (MNEs) from emerging markets. Rugman’s main conclusion is that, from the viewpoint of international business academic research, it is misleading to believe that emerging market MNEs can, in their pursuit of European and North American markets, follow the same strategies as MNEs from developed economies. Rather, emerging market MNEs must develop strategies to expand within their geographic regions.

Suggested Citation

  • Art Durnev, 2010. "Comment: Do We Need a New Theory to Explain Emerging Market Multinational Enterprises?," Palgrave Macmillan Books, in: Karl P. Sauvant & Geraldine McAllister & Wolfgang A. Maschek (ed.), Foreign Direct Investments from Emerging Markets, chapter 0, pages 89-93, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-11202-5_6
    DOI: 10.1057/9780230112025_6
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    Cited by:

    1. Stephen Fortescue & Philip Hanson, 2015. "What drives Russian outward foreign direct investment? Some observations on the steel industry," Post-Communist Economies, Taylor & Francis Journals, vol. 27(3), pages 283-305, September.

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