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Reliance on Cultural Processes during Cultural Transformation

In: Transforming Culture

Author

Listed:
  • Elizabeth K. Briody

    (Michigan State University, Northern Arizona University, Wayne State University)

  • Robert T. Trotter

    (Northern Arizona University)

  • Tracy L. Meerwarth

    (Consolidated Bearings Co.)

Abstract

The literature on deliberate or planned cultural change, development, and innovation provides a valuable set of guidelines for identifying both the barriers to innovation and change (as demonstrated in Chapter 5) and the conditions or processes that increase the probability that directed change will achieve its goals successfully.1 Some of the key elements of planned change depend on the definition of culture being used to direct the cultural change (e.g., a focus on behavior vs. a focus on ideas),2 while others depend on the interplay between cultural change and the psychology of change.3

Suggested Citation

  • Elizabeth K. Briody & Robert T. Trotter & Tracy L. Meerwarth, 2010. "Reliance on Cultural Processes during Cultural Transformation," Palgrave Macmillan Books, in: Transforming Culture, chapter 0, pages 115-135, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-10617-8_6
    DOI: 10.1057/9780230106178_6
    as

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