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Selling Sex and Science

In: Globalizing Ideal Beauty

Author

Listed:
  • Denise H. Sutton

Abstract

Helen Lansdowne was instrumental in the creation of the Woodbury’s Facial Soap advertising campaign; she spent months on research and product analysis prior to the initial educational/scientific campaign in 1910.1 Lansdowne is also credited with the provocative campaign slogan “A Skin You Love To Touch,” which debuted in 1914 and was accompanied by a sensual and romantic image and supporting ad copy. The ad captured the imagination of the American public and educated women on various skin problems.2 Lansdowne’s Woodbury’s ad campaign is listed as one of the top ten achievements of J. Walter Thompson (JWT) in one of its company histories. And the Woodbury’s slogan “A Skin You Love To Touch” came to be the “descriptive trademark” of the Woodbury products, which embody “beauty, and the love, envy and admiration beauty engenders.”3

Suggested Citation

  • Denise H. Sutton, 2009. "Selling Sex and Science," Palgrave Macmillan Books, in: Globalizing Ideal Beauty, chapter 4, pages 99-121, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-10043-5_5
    DOI: 10.1057/9780230100435_5
    as

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