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“Good Looks Supremacy”

In: Globalizing Ideal Beauty

Author

Listed:
  • Denise H. Sutton

Abstract

By the time the women who worked as copywriters at J. Walter Thompson (JWT) graduated from college, they had already been exposed to a relentless focus on the female body. In securing a place in academia, women in the late nineteenth and early twentieth centuries were subject to extreme bodily surveillance by parents, college administrators and faculty, and physicians. This surveillance carried on the tradition of a monitored and regulated female body through a Victorian “cult of domesticity” and “true womanhood” that insisted on female demureness in the public sphere for middle-class women.

Suggested Citation

  • Denise H. Sutton, 2009. "“Good Looks Supremacy”," Palgrave Macmillan Books, in: Globalizing Ideal Beauty, chapter 2, pages 45-65, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-10043-5_3
    DOI: 10.1057/9780230100435_3
    as

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