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People Prefer Educative Nudges (Kind Of)

In: Human Agency and Behavioral Economics

Author

Listed:
  • Cass R. Sunstein

    (Harvard University)

Abstract

There is a large and insufficiently explored difference between educative or System 1System 1 nudgesNudge , which target or benefit from automatic processing, and noneducative or System 2 nudges, which target or benefit from deliberative processing. Graphic warningsGraphic warnings and default rulesDefault rules are System 1 nudges; statistical information and factual disclosures are System 2System 2 nudges. On philosophical grounds, it might seem tempting to prefer System 2 nudges, on the assumption that they show greater respect for individual dignityDignity and promote individual agency. A nationally representative survey in the United States finds evidence that, in important contexts, most people do prefer System 2 nudges. At the same time, that preference is not fixed and firm.

Suggested Citation

  • Cass R. Sunstein, 2017. "People Prefer Educative Nudges (Kind Of)," Palgrave Advances in Behavioral Economics, in: Human Agency and Behavioral Economics, chapter 0, pages 41-72, Palgrave Macmillan.
    • Handle: RePEc:pal:paichp:978-3-319-55807-3_3
    DOI: 10.1007/978-3-319-55807-3_3
    as

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