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Private-Sector Nudging: The Good, the Bad, and the Uncertain

In: Nudge Theory in Action

Author

Listed:
  • Jodi N. Beggs

    (Northeastern University)

Abstract

Government has a valuable role as the “nudger of last resort,” especially when nudges can’t or shouldn’t be limited to self-aware or paying customers or when nudges replace more expensive and/or distortionary subsidies and taxes. This role is not without responsibilities, however, namely, to maintain a fiduciary duty to the consumer’s long-term preferences rather than impart value judgments of what consumers’ long-term preferences should be and to give the market a chance to nudge in a helpful manner before taking over to “fix” the situation.

Suggested Citation

  • Jodi N. Beggs, 2016. "Private-Sector Nudging: The Good, the Bad, and the Uncertain," Palgrave Advances in Behavioral Economics, in: Sherzod Abdukadirov (ed.), Nudge Theory in Action, pages 125-158, Palgrave Macmillan.
    • Handle: RePEc:pal:paichp:978-3-319-31319-1_6
    DOI: 10.1007/978-3-319-31319-1_6
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    Cited by:

    1. Kuriakose, Francis & Joseph, Janssen, 2019. "The Origin and Nature of Behavioural Development Economics," MPRA Paper 97079, University Library of Munich, Germany.

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