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Behavioral Nudges and Consumer Technology

In: Nudge Theory in Action

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  • Steve Wendel

    (Morningstar)

Abstract

Almost without public notice, the last few years have seen the explosive growth of behavioral nudges applied to consumer products. Many of these new applications are clearly beneficial to consumers—in fact, consumers pin their hopes on these tools to help them where they have struggled to meet their own goals. Some, however, are clearly more problematic. In this chapter, we take a look at how private sector companies are applying behavioral interventions or “nudges” to consumer products, especially with digital technology.

Suggested Citation

  • Steve Wendel, 2016. "Behavioral Nudges and Consumer Technology," Palgrave Advances in Behavioral Economics, in: Sherzod Abdukadirov (ed.), Nudge Theory in Action, pages 95-123, Palgrave Macmillan.
    • Handle: RePEc:pal:paichp:978-3-319-31319-1_5
    DOI: 10.1007/978-3-319-31319-1_5
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