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The Behavioral Economics of Healthy and Sustainable Food Consumption

In: Constructing a More Scientific Economics

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  • Gerrit Antonides

    (Wageningen University)

Abstract

This chapter provides an overview of the behavioral economics and the psychology of consumer decision-making regarding healthy and sustainable food. This is in the context of targets for sustainable levels of food consumption set by policy makers having not been met even though there is consensus about its detrimental environmental effects. Alternative ways of changing food diets in more healthy and sustainable directions have been based on behavioral and psychological insights in consumer decision-making. Such insights include knowledge about the effects of social norms, discounting of delayed consequences, neglect of sustainability and health information, and nudging. This has contributed to less traditional types of policy making regarding food consumption, for example, by using social influence, changing defaults of consumer choice, and emotional appeals.

Suggested Citation

  • Gerrit Antonides, 2022. "The Behavioral Economics of Healthy and Sustainable Food Consumption," Palgrave Advances in Behavioral Economics, in: Morris Altman (ed.), Constructing a More Scientific Economics, chapter 0, pages 169-195, Palgrave Macmillan.
    • Handle: RePEc:pal:paichp:978-3-030-83928-4_9
    DOI: 10.1007/978-3-030-83928-4_9
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