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El entorno macroeconómico

In: Evaluación estratégica de proyectos de inversión

Author

Listed:
  • Folke Kafka Kiener

    (Departamento de Economía, Universidad del Pacífico)

Abstract

La segunda parte del libro describe la forma cómo se elaboran estrategias competitivas, cuáles de ellas son funcionales y genéricas, cuáles son específicas a ciertos proyectos, la forma en que elabora el estudio de mercado para, finalmente, analizar el entorno macroeconómico.

Suggested Citation

  • Folke Kafka Kiener, 1993. "El entorno macroeconómico," Chapters of Books, in: Folke Kafka Kiener (ed.), Evaluación estratégica de proyectos de inversión, edition 2, volume 1, chapter 12, pages 197-210, Fondo Editorial, Universidad del Pacífico.
    • Handle: RePEc:pai:chptup:93-01-12
    as

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    More about this item

    Keywords

    macroeconomía; entorno macroeconómico;

    JEL classification:

    • H40 - Public Economics - - Publicly Provided Goods - - - General

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