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The Effects of Advertising on Intraindusty Shifts in Demand

In: Explorations in Economic Research, Volume 4, number 5

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  • Henry G. Grabowski

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  • Henry G. Grabowski, 1977. "The Effects of Advertising on Intraindusty Shifts in Demand," NBER Chapters, in: Explorations in Economic Research, Volume 4, number 5, pages 675-701, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberch:9107
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    Cited by:

    1. Daria Gunina & Michal Novák & Tomáš Kincl & Lenka Komárková, 2018. "Mass Media Communication & Companies' Market Position: The Case Of The Czech Mortgage Market," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2018(2), pages 41-55.

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