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Methods, Techniques and Sales Strategies

In: International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020)

Author

Listed:
  • Cristina Gabriela Vasciuc (Săndulescu)

    (Valahia University of Târgoviște, Romania)

  • Dumitru Săndulescu

    (Valahia University of Târgoviște, Romania)

  • Otilia Crăciun (Radu)

    (Valahia University of Târgoviște, Romania)

Abstract

The economic life implies the existence of the actors who have to satisfy their own needs, expectations, this presupposing the appearance of the choices that they must make from the multitude of products or services on the market. Since ancient times, the sale has been made for a better living, so Thales is the first wise, Solon the second founder of Athens and the mathematician Hippocrates, who were traders. Plato, the divine, sold oil, and Baruch Spinoza, philosopher, polished mirrors. Therefore, sales forces play an important role, which, through their strategies, can make a significant contribution to achieving the general and specific objectives. The art of selling tips the balance of success and failure, the relationship between the seller and the client, ending with win-win situation for both parties.

Suggested Citation

  • Cristina Gabriela Vasciuc (Săndulescu) & Dumitru Săndulescu & Otilia Crăciun (Radu), 2020. "Methods, Techniques and Sales Strategies," Book chapters-LUMEN Proceedings, in: Marcin Waldemar STANIEWSKI & Valentina VASILE & Adriana Grigorescu (ed.), International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020), edition 1, volume 14, chapter 48, pages 661-669, Editura Lumen.
    • Handle: RePEc:lum:prchap:14-48
    DOI: https://doi.org/10.18662/lumproc/ibmage2020/48
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    References listed on IDEAS

    as
    1. Gabriel CROITORU & Florin RADU & Oana NITU & Cosmin TILEAGA, 2012. "Ways to Increase the Efficiency of Recruitment, Selection and Employment Strategies in Large Organizations from Dambovita County," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 219-224.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Sales; goods production; organization; profit; strategies;
    All these keywords.

    JEL classification:

    • F2 - International Economics - - International Factor Movements and International Business
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics

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