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Integration of Generation Z in the Professional Environment

In: International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020)

Author

Listed:
  • Iulia Manghiuc

    (“Valahia†University, Târgovişte, Doctoral School of Economics and Humanities, Management Field, Bucharest, Romania)

  • Ciprian Petrescu

    (“Valahia†University, Târgovişte, Doctoral School of Economics and Humanities, Management Field, Bucharest, Romania)

Abstract

This study highlights the assimilation of generation Z in the professional environment and its adaptation to the requirements of the organization it is part of. The candidates who have advanced knowledge in the field of technology are the target audience that will generate personalized education over time, but also interesting opportunities, who are growing in an environment relying only on technology and will be much more flexible in thinking and decision making, being those who grew up online. Born during the digital age, they will prefer an independent brand at the expense of a traditional / experienced brand. The intersection method used by combining the quantitative and qualitative approach will seek to identify the components of an effective professional integration system. The results obtained also highlight the fact that this process plays a key role in creating a convenient environment where the members of generation Z can explore their native creativity. The whole integration process will consist of a series of challenges that organizations will be facing in attracting and keeping the members of this generation, but also of methods used for its capitalization. The conclusions highlight the importance of this reference process for any member of Generation Z.

Suggested Citation

  • Iulia Manghiuc & Ciprian Petrescu, 2020. "Integration of Generation Z in the Professional Environment," Book chapters-LUMEN Proceedings, in: Marcin Waldemar STANIEWSKI & Valentina VASILE & Adriana Grigorescu (ed.), International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020), edition 1, volume 14, chapter 30, pages 414-425, Editura Lumen.
  • Handle: RePEc:lum:prchap:14-30
    DOI: https://doi.org/10.18662/lumproc/ibmage2020/30
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    More about this item

    Keywords

    integration; generation Z; professional environment; creativity; organization;
    All these keywords.

    JEL classification:

    • F2 - International Economics - - International Factor Movements and International Business
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics

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