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Accommodating Individual Differences: Tailored Messages to Improve the Effectiveness of Message Delivery for Self-Management of Chronic Diseases

In: Health Literacy - Advances and Trends

Author

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  • Kyung Jung Han

Abstract

User-generated content and platforms on personal health management through apps are commonly used these days as individuals can share their information with others and customize the platform of any media or software/website by their information gathering patterns. For example, a 7-year-old boy familiar with YouTube may view some subscribed channels to learn more about the gummy bear vitamin he takes daily. However, an 80-year-old woman may have trouble gathering information about the 50+ women's vitamin products and whether it is okay to take them without conflicting with her current health condition, unless she calls her health providers or visits a local pharmacy directly. Likewise, this chapter will further discuss the effectiveness of individual behavioral changes by tailored messages with individual differences. An experimental study will be introduced, exploring individual differences to examine health messages. Ultimately, with differences in value orientation, we can consider constructing individualized or tailored health messages. Therefore, more effective ways of creating tailored health messages for technology-based health management interventions will be considered, helping self-management of chronic diseases.

Suggested Citation

  • Kyung Jung Han, 2023. "Accommodating Individual Differences: Tailored Messages to Improve the Effectiveness of Message Delivery for Self-Management of Chronic Diseases," Chapters, in: Carlos Miguel Rios-Gonzalez (ed.), Health Literacy - Advances and Trends, IntechOpen.
    • Handle: RePEc:ito:pchaps:268393
    DOI: 10.5772/intechopen.106974
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    More about this item

    Keywords

    health management intervention (HMI); chronic diseases; psychological reactance; health literacy; experiment;
    All these keywords.

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets

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