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Literacy and Trust as Influencing Factors of Health Communication Online

In: Health Literacy - Advances and Trends

Author

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  • Heinz Bonfadelli

Abstract

This qualitative research synthesis of empirical studies, integrated by a theoretical perspective, focuses on the societal and personal factors influencing digital health communication by individuals. In a process-oriented perspective, it analyzes how Internet users interact with online health information by seeking, receiving, interpreting, and using online health content with varying complexity, utility value, and credibility. The reception process, based on user parameters such as information needs, perceived benefits and costs, digital literacy, and trust, is influencing in a second-step health-related knowledge, attitudes, and behavioral intentions of Internet users and stimulates overt health-oriented behavior.

Suggested Citation

  • Heinz Bonfadelli, 2023. "Literacy and Trust as Influencing Factors of Health Communication Online," Chapters, in: Carlos Miguel Rios-Gonzalez (ed.), Health Literacy - Advances and Trends, IntechOpen.
    • Handle: RePEc:ito:pchaps:266026
    DOI: 10.5772/intechopen.105883
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    More about this item

    Keywords

    health communication; eHealth; health information seeking; literacy; trust;
    All these keywords.

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets

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