IDEAS home Printed from https://ideas.repec.org/h/ito/pchaps/253638.html
   My bibliography  Save this book chapter

New Product Development Strategies and Methods: Implications for the Indian Readymade Apparel Sector

In: Innovation, Research and Development and Capital Evaluation

Author

Listed:
  • Mitali Gupta

Abstract

Today, the intense global competition in the textile and apparel industry made the firms worldwide to be more innovative and competitive by heavily investing into the New Product Development Strategies and Methods. In this context, the present study attempts to (i) understand New Product Development Approaches and Strategies adopted by key global and domestic brands operating in the Indian market and (ii) derive lessons for the development of future models of New Product Development in the Indian Textile and Apparel Industry. The brands have been selected on the basis of their popularity and positioning in the Indian Textile markets.

Suggested Citation

  • Mitali Gupta, 2022. "New Product Development Strategies and Methods: Implications for the Indian Readymade Apparel Sector," Chapters, in: Luigi Aldieri (ed.), Innovation, Research and Development and Capital Evaluation, IntechOpen.
    • Handle: RePEc:ito:pchaps:253638
    DOI: 10.5772/intechopen.103128
    as

    Download full text from publisher

    File URL: https://www.intechopen.com/chapters/81059
    Download Restriction: no
    File URL: https://libkey.io/10.5772/intechopen.103128?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    product innovation; design; textile industry; India; new product development;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ito:pchaps:253638. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Slobodan Momcilovic (email available below). General contact details of provider: http://www.intechopen.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.