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Entrepreneurial Momentum for Sustainable Growth

In: Sustainable Organizations - Models, Applications, and New Perspectives

Author

Listed:
  • Ihor Katernyak
  • Viktoriya Loboda

Abstract

Public and private sectors view entrepreneurship as a movement of active, creative people who exploit opportunities under uncertainty, create new products, jobs, contribute to economic development of region. Entrepreneurs with their 'fresh' vision and agility play an important role in creating the sustainable future for all by overcoming social and environmental challenges. Based on real cases, we illustrate the path travelled by entrepreneurs from identifying the problem and creating the platform for communication with stakeholders to building solution and scaleup. We demonstrate our '4A engine' approach to maintain the momentum for startup consisting of 4 phases: Attention, Actualisation, Attraction, and Action. Even if the start is successful, statistics show that many startups fail between 18 and 24 months. Therefore, we ask startup founders about their practice and biggest surprise they came across, essential choices and important decisions they made. Readers who find this practice useful will reflect by writing a Letter from the Future.

Suggested Citation

  • Ihor Katernyak & Viktoriya Loboda, 2021. "Entrepreneurial Momentum for Sustainable Growth," Chapters, in: Jose C. Sanchez-Garcia & Brizeida Hernandez-Sanchez (ed.), Sustainable Organizations - Models, Applications, and New Perspectives, IntechOpen.
    • Handle: RePEc:ito:pchaps:214113
    DOI: 10.5772/intechopen.95099
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    More about this item

    Keywords

    entrepreneurship; entrepreneuring; entrepreneurial mindset; startup; sustainable development; best practices;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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