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Internationalization of China's E-Commerce Higher Education: A Review between 2001 and 2019

In: E-Business - Higher Education and Intelligence Applications

Author

Listed:
  • Wenying Huo
  • Robert M.X. Wu

Abstract

The purpose of this chapter is to review the development of China's higher education in electronic commerce (e-commerce) and explore the requirements of the internationalization of China's e-commerce higher education. The Benefit-Driving Model (BDM) was adopted to explain the reasons for the internationalization of China's e-commerce higher education. The literature review spans 20 years from 2001 when the first 13 e-commerce programs were offered from China's 597 universities. By 2019, 328 e-commerce programs were offered by 831 universities. There is a sustainable growth from 2001 (2.17%, 13 of 597) to 2019 (39.47%, 328 of 831). Currently, six universities offer two e-commerce programs with different majors. Eight universities established specialized e-commerce schools. There are also six jointly founded or cooperative e-commerce programs run in China with overseas universities. This research may be valuable for any international organization interested in collaboration with China's e-commerce higher education. A limitation is that this research focuses only on bachelors of e-commerce programs. Further research will explore factors for success in jointly founded e-commerce programs with China's e-commerce educators.

Suggested Citation

  • Wenying Huo & Robert M.X. Wu, 2021. "Internationalization of China's E-Commerce Higher Education: A Review between 2001 and 2019," Chapters, in: Robert M.X. Wu & Marinela Mircea (ed.), E-Business - Higher Education and Intelligence Applications, IntechOpen.
    • Handle: RePEc:ito:pchaps:209943
    DOI: 10.5772/intechopen.91951
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    More about this item

    Keywords

    e-commerce; e-commerce education; e-commerce program; higher education; internationalization;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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