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A New Paradigm in Customer Relationship Management

In: Customer Relationship Management and IT

Author

Listed:
  • Bhanu Prakash Nunna

Abstract

This chapter details around the new paradigm within Customer Relationship Management that the industry is going through. It covers topics like Customer Expectations, different levels in Customer Satisfaction, types of Customers especially talking about Millennial's and their mindset with respect to the expectations of a certain product, and how the customer relationship is changing the game in the market. This chapter also covers some of the key sections such as how Customer relationship management and information technology are playing a key role to enable firms to achieve their goals and targets. Finally, it summarizes some of the key successful best practices to be adopted by firms which can help build trust and relationship with their customers. There by increasing the revenue and customer satisfaction creating win-win situation for both parties.

Suggested Citation

  • Bhanu Prakash Nunna, 2020. "A New Paradigm in Customer Relationship Management," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
    • Handle: RePEc:ito:pchaps:202761
    DOI: 10.5772/intechopen.90389
    as

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    File URL: https://www.intechopen.com/chapters/71978
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    More about this item

    Keywords

    artificial intelligence; machine learning; CSAT; information technology; big data and CRM;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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