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The Digitization in the Spanish Publishing Industry

In: Digital Leadership - A New Leadership Style for the 21st Century

Author

Listed:
  • Marta Magadan-Diaz
  • Jesus I. Rivas

Abstract

The purpose of this chapter is to analyze the impacts of technological change in the Spanish publishing industry and see how it is adapting to the new digital environment. This work provides a deep insight into the Spanish publishing industry through the collection of available data, mainly from secondary sources of information, both public and private, and from a review of a great number of documents from different sources, grouping all the data obtained to generate a time series, allowing to glimpse the state and evolution of digitization in the Spanish publishing industry along these almost 20 years. This chapter refers to the new business models emerging from digitalization, ending with some conclusions, recommendations, and future lines of research. This chapter is not just trying to be a journey through the past, present, and future of the book industry in Spain, but it pretends being the first step to continue investigating these and other aspects in a deeper way.

Suggested Citation

  • Marta Magadan-Diaz & Jesus I. Rivas, 2020. "The Digitization in the Spanish Publishing Industry," Chapters, in: Mario Franco (ed.), Digital Leadership - A New Leadership Style for the 21st Century, IntechOpen.
    • Handle: RePEc:ito:pchaps:196500
    DOI: 10.5772/intechopen.86238
    as

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    File URL: https://www.intechopen.com/chapters/67115
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    More about this item

    Keywords

    digitization; publishing industry; innovation; print on demand; business model; digital content; e-publishing; e-book; Spain;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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