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The Transformation of Business Models in Technology-Enabled M&A: A Case Study of Amazon

In: Strategy and Behaviors in the Digital Economy

Author

Listed:
  • Andrejs Cirjevskis

Abstract

Little is known about how a configuration of dynamic capabilities (DC) contributes to the transformation of the business models (BM) of ICT acquirers. The chapter addresses this limitation by taking a strategy-as-practice theory perspective. The inductive (illustrative) case study Amazon.com acquisition of Whole Foods (2017) demonstrate how acquires sense new customer group and new key activity; seize new resources and key partnerships and transform organization by mean of new promotional channels and new customer relationship, therefore change cost structure, create new revenue streams, and develop new customer value proposition. The chapter develops a practice-driven model as a practical guide for scholars who have been studying DCs and BMs, as well as for those who are new to the field.

Suggested Citation

  • Andrejs Cirjevskis, 2020. "The Transformation of Business Models in Technology-Enabled M&A: A Case Study of Amazon," Chapters, in: Beatrice Orlando (ed.), Strategy and Behaviors in the Digital Economy, IntechOpen.
    • Handle: RePEc:ito:pchaps:187063
    DOI: 10.5772/intechopen.85134
    as

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    More about this item

    Keywords

    dynamic capabilities; business model; merger and acquisition;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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