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Organizational Identity, Corporate Strategy, and Habits of Attention: A Case Study of Toyota

In: Strategic Management - a Dynamic View

Author

Listed:
  • Charles McMillan

Abstract

This chapter links organizational identity as a cohesive attribute to corporate strategy and a competitive advantage, using Toyota as a case study. The evolution of Toyota from a domestic producer, and exporter, and now a global firm using a novel form of lean production follows innovative tools of human resources, supply chain collaboration, a network identity to link domestic operations to overseas investments, and unparalleled commercial investments in technologies that make the firm moving from a sustainable competitive position to one of unassailable advantage in the global auto sector. The chapter traces the strategic moves to strength Toyota's identity at all levels, including in its overseas operations, to build a global ecosystem model of collaboration.

Suggested Citation

  • Charles McMillan, 2019. "Organizational Identity, Corporate Strategy, and Habits of Attention: A Case Study of Toyota," Chapters, in: Okechukwu Lawrence Emeagwali & Hasan Yousef Yousef Aljuhamni (ed.), Strategic Management - a Dynamic View, IntechOpen.
    • Handle: RePEc:ito:pchaps:160141
    DOI: 10.5772/intechopen.81117
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    More about this item

    Keywords

    institutional identity; lean management; learning symmetries; docility; habits of attention; kaizen;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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