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Analysis of the Buzz Formation Models: Models of New Marketing

In: Human Resource Planning for the 21st Century

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  • Jun Oheki

Abstract

The theme of this chapter was to review differential equation models of diffusion phenomena that have been developed in various fields of research and to conduct a comparative review of the models through the application of actual data. Among the many models created for diffusion phenomena, the models examined in this chapter are large number models that explain macro changes. These models were developed in various research fields. However, comparing these models reveals that although many models are used only for individual fields of study, mathematically similar models are often observed. It is not necessarily apparent the type of model that would be most effective for any specific diffusion phenomena case. Applications of specific models can be observed by reviewing individual research examples. However, the effectiveness of each model is not clarified in the absence of a comparison across various models. The purpose of this chapter was to apply various models to different types of data, and thereby verify the suitability of each model to specific phenomena.

Suggested Citation

  • Jun Oheki, 2018. "Analysis of the Buzz Formation Models: Models of New Marketing," Chapters, in: Josiane Fahed-Sreih (ed.), Human Resource Planning for the 21st Century, IntechOpen.
    • Handle: RePEc:ito:pchaps:141748
    DOI: 10.5772/intechopen.75596
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    More about this item

    Keywords

    the modified exponential curve type; the sigmoid curve type; process models; Gompertz curve models; modified exponential curve models; model that combines two factors;
    All these keywords.

    JEL classification:

    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

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