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Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services

In: Marketing

Author

Listed:
  • Mohamed Azmi Ahmad Hassali
  • Nazri Nordin
  • Azmi Sarriff

Abstract

The community pharmacists (CPs) are legally responsible to hand out a wide range of ready-made prescription medications to patients. Additionally, CPs are also involving in advocating customers who determine to self-medicate. Interestingly, it is also noted that CPs in developed countries like the United Kingdom, Germany, and Canada have performed more than these services. What are the extended community pharmacy services available? What are the barriers and perceptions of these extended services? It is rationale to explore such issues globally since it might have potential to give some possible course of action to CPs to incorporate more values to the contemporary services.

Suggested Citation

  • Mohamed Azmi Ahmad Hassali & Nazri Nordin & Azmi Sarriff, 2018. "Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services," Chapters, in: Sonyel Oflazoglu Dora (ed.), Marketing, IntechOpen.
    • Handle: RePEc:ito:pchaps:137464
    DOI: 10.5772/intechopen.74326
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    File URL: https://www.intechopen.com/chapters/59386
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    Citations

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    Cited by:

    1. Emilian Ionuţ Blejan & Gabriela Ciupitu & Andreea Arsene, 2020. "Connecting the Customer Experience Concept with Pharmaceutical Care for Improving the Healthcare Status of Patients," Book chapters-LUMEN Proceedings, in: Marcin Waldemar STANIEWSKI & Valentina VASILE & Adriana Grigorescu (ed.), International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020), edition 1, volume 14, chapter 19, pages 248-255, Editura Lumen.

    More about this item

    Keywords

    community pharmacists; extended services; barriers; perception; global;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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