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Reimagining m-Commerce App Design: The Development of Seductive Marketing through UX

In: Marketing

Author

Listed:
  • Christopher J. Parker

Abstract

To increase the market share of m-Commerce in the retail sector, new user interaction paradigms must be sought to break out of the current saturation of ideas. While the global fashion industry is worth over $2.7 Trillion, less than 15% of sales derive from online transactions. Growth in the m-Commerce platform is slow and unlikely to recapture the monumental shift of the early Web 2.0 era without further innovation. Such change needs to address the overwhelming approach by m-Commerce apps to sell to customers through presenting a stream of products rather than develop an experiential marketing platform. This chapter re-imagines the customer experience of m-Commerce fashion apps to encapsulate seductive and powerful marketing experiences. These experiences are alongside the media traditionally used to make sales within apps. We present a conceptual app framework, grounded in contemporary research in marketing and UX design, inspiring designers and marketers alike in their future developments.

Suggested Citation

  • Christopher J. Parker, 2018. "Reimagining m-Commerce App Design: The Development of Seductive Marketing through UX," Chapters, in: Sonyel Oflazoglu Dora (ed.), Marketing, IntechOpen.
    • Handle: RePEc:ito:pchaps:135751
    DOI: 10.5772/intechopen.75749
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    File URL: https://www.intechopen.com/chapters/60706
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    More about this item

    Keywords

    m-Commerce; design; UX;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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