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CSFs for SMEs in Measuring e-Commerce Success

In: E-Business - State of the Art of ICT Based Challenges and Solutions

Author

Listed:
  • Robert M.X. Wu
  • Ergun Gide
  • Rod Jewell
  • Li Zhang

Abstract

For the last 20 years, while many electronic business (e-business)/electronic commerce (e-commerce) systems have been successfully adopted in businesses across different industries, a significant number have failed, especially in small to medium enterprises (SMEs). It is therefore necessary to explore critical success factors (CSFs) for SMEs in adopting e-commerce success. A blend of quantitative and qualitative research methods were used, consisting of literature review, focus group studies, pilot tests, and surveys. Total survey was of 11.54% (277 out of 2401). Data analysis procedures were adopted, which comprised initial reliability analysis, validity analysis, t-testing, factor analysis, and detailed reliability analysis. As a result, a total of 15 items were identified as common CSFs for SMEs successfully adopting e-commerce system, which could be adopted as an effective tool for assisting SMEs in effectively adopting e-commerce systems, and as a yardstick further to develop new methods for measuring e-commerce success.

Suggested Citation

  • Robert M.X. Wu & Ergun Gide & Rod Jewell & Li Zhang, 2017. "CSFs for SMEs in Measuring e-Commerce Success," Chapters, in: Dragan Perakovic (ed.), E-Business - State of the Art of ICT Based Challenges and Solutions, IntechOpen.
    • Handle: RePEc:ito:pchaps:109390
    DOI: 10.5772/66564
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    More about this item

    Keywords

    CSFs; measure; e-commerce success; SMEs;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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