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Community Development Strategies for Tourism Development in Langkawi Islands, Malaysia

In: Tourism - From Empirical Research Towards Practical Application

Author

Listed:
  • Azizan Marzuki
  • Joanne Khoo

Abstract

Community capacity building is widely acknowledged as a crucial tool to foster the process of tourism development. In Langkawi, rapid transformation of the island leads to the marginalisation of the rural economy. As a result, various strategies and tools have been attempted to empower local community participation in tourism activities. This article aims to examine the existing strategies adopted by related stakeholders in Langkawi to work with local communities. For this purpose, in-depth semi-structured interviews were conducted among 20 local stakeholders including government and non-governmental agencies, community leaders, and tourism business operators. Results of the interviews indicated that the existing strategies and tools of capacity building approach include (1) education and training, (2) small and medium-sized enterprises (SMEs) projects, (3) environmental conservation strategies, and (4) partnership building. In conclusion, related authorities and tourism planners need to consider local residents' opinions into the implementation process to ensure positive outcomes from the community development strategies.

Suggested Citation

  • Azizan Marzuki & Joanne Khoo, 2016. "Community Development Strategies for Tourism Development in Langkawi Islands, Malaysia," Chapters, in: Leszek Butowski (ed.), Tourism - From Empirical Research Towards Practical Application, IntechOpen.
    • Handle: RePEc:ito:pchaps:100205
    DOI: 10.5772/62575
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    More about this item

    Keywords

    capacity building; tourism stakeholders; local community; Langkawi Islands; Malaysia;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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