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Doing Difference: The Performance of Order in the Market for Islamic Fashion in Berlin

In: Infrastructure, Morality, Food and Clothing, and New Developments in Latin America

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  • Robert Birnbauer

Abstract

When it comes to the analysis of markets, difference has been described as a tool for competition and for carving out specific target groups. Once it is taken as factual, the significance of difference for market processes is undoubted. Taking a practice theoretical perspective at the market for Islamic fashion in Berlin, this paper explores what comes before. It intends to investigate not only the effects of difference but also its performance. Investigating how difference is accomplished by entrepreneurs as active agents of the market will also shed light on the societal surroundings of the market and the ways in which it is embedded in its sociocultural and discursive environment, hence highlighting the significance of its context for economic action, and vice versa.

Suggested Citation

  • Robert Birnbauer, 2021. "Doing Difference: The Performance of Order in the Market for Islamic Fashion in Berlin," Research in Economic Anthropology, in: Infrastructure, Morality, Food and Clothing, and New Developments in Latin America, volume 41, pages 163-184, Emerald Group Publishing Limited.
    • Handle: RePEc:eme:reanzz:s0190-128120210000041008
    DOI: 10.1108/S0190-128120210000041008
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