Creating an Alternative Modernity in Rural Papua New Guinea: The Irakia Awa Case

Purpose – Present a history of interaction (1947–1996) between a remote nonmarket rural economy in the Papua New Guinea (PNG) highlands and capitalism, first via colonialism and then in the post-Independence period. The Irakia Awa sought to create an alternative local version of modernity in a context of limited opportunities for participation in the monetized market economy.Design/methodology/approach – Ethnographic, multi-temporal field research, totaling two years in residence, focused on sociocultural changes associated with reallocations of land and labor to cash-cropping (coffee), wage labor migration, and new place-based cash-generating initiatives.Findings – After more than three decades of intensive participation in labor migration, the most lucrative option available for earning cash, Irakians deemed it futile, as well as detrimental to the overall well-being of their home community. They dramatically reduced labor migration levels, increased smallholder coffee production, and set about creating a more modern and inviting village lifestyle.Research limitations/implications – This is the historical experience of one rural community in the remote PNG highlands up to the mid-1990s, but is framed around ongoing issues confronting many rural communities engaging with capitalism in PNG.Originality/value – This account presents original field research and contributes to the growing literature on PNG rural peoples with limited opportunities to participate in the cash market economy within a larger context of government policies and malfeasance that have rendered many rural communities largely “invisible.” It suggests substantial reforms are needed before all citizens can enjoy benefits from engaging with capitalism.