Seeking Abundance: Consumption as a Motivating Factor in Cities Past and Present

Purpose – This paper utilizes the perspective of abundance, rather than scarcity, to understand economies of cities. It also proposes that the earliest urban centers were attractive places of settlement because they represented a greater variety of jobs and objects compared to the rural countryside. Design/methodology/approach – The evolutionary trajectory of our species indicates that humans sought out abundance in their natural environments as early as a million years ago. People also deliberately replicated conditions of abundance through the manufacture and discard of large quantities of repetitive objects, and through the “waste” of usable goods. The development of urban centers 6,000 years ago provided new opportunities for both production and consumption and an abundance of diverse goods and services. These processes are analogous to contemporary economists’ views of abundance as a desirable principle and Chris Anderson's view of the Long Tail as the explanatory mechanism for the production and consumption of goods when greater distribution becomes possible. Social implications – Today, cities are growing very rapidly despite objectively deleterious conditions such as crowding, pollution, competition, and disease transmission. By recognizing the “pull” factors of consumption and opportunity, researchers can expend their energies to mitigate the negative effects of cities’ inevitable growth. Originality/value – Prior archaeological and contemporary analyses of cities have focused on the role of the upper echelons of the political and economic hierarchy; in contrast, this “bottom-up” approach addresses the attractions of cities from the perspective of ordinary inhabitants.