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Introduction: Revealing the hidden hands of global market exchange

In: Hidden Hands in the Market: Ethnographies of Fair Trade, Ethical Consumption, and Corporate Social Responsibility

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  • Geert De Neve
  • Peter Luetchford
  • Jeffrey Pratt

Abstract

The first theme is the “problem” of personal relations in the economy. Under neo-liberalism the Market is treated as universal, a trans-historical and trans-cultural entity; it is naturalised and reified, rather than thought of as a set of social relations; it is treated as a given rather than the result of a historical process with complex social actors. This view of the Market dovetails with a particular understanding of the individual, as driven primarily by a (universal and naturalised) desire to maximise material well-being and seek out value for money, while an “invisible hand,” rather than known personal needs, provides the mechanism to relate supply to demand.

Suggested Citation

  • Geert De Neve & Peter Luetchford & Jeffrey Pratt, 2008. "Introduction: Revealing the hidden hands of global market exchange," Research in Economic Anthropology, in: Hidden Hands in the Market: Ethnographies of Fair Trade, Ethical Consumption, and Corporate Social Responsibility, pages 1-30, Emerald Group Publishing Limited.
    • Handle: RePEc:eme:reanzz:s0190-1281(08)28001-7
    DOI: 10.1016/S0190-1281(08)28001-7
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