“This is Different, this is the Plaza”: Space, Gender, and Tactics in the Work of Moroccan Tourist Sector Henna Artisans

Henna, a vegetable dye made from ground henna leaves that is used by Moroccan women to create temporary designs for the hands and feet, has become a profitable tourist sector service in the past decade. The social organization and relations of tourist sector henna artisans in the Marrakesh area are closely tied to how the spaces where they work are socially constructed and re-constructed. The artisans’ assertive public behavior directed at strangers is socially disapproved, and highlighted in interactions between the artisans and representatives of the state as well as guides and shopkeepers. Artisans working in public squares organize into multi-function cooperative groups in order to preserve claim to a given space, share supplies and skills, and provide a peer group in and through which reputation is maintained. Alternative spatial arrangements, such as work in herb shops and independent henna shops, correspond with greater conformity to gender norms.