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Application of Technology Acceptance Model (TAM) on Digital Promotion Media for Tourism in Pontianak City

In: The Finance-Innovation Nexus: Implications for Socio-Economic Development

Author

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  • Jessica Christella Hidayat
  • Taufik Faturohman

Abstract

Pontianak City, the capital of West Kalimantan, has a unique characteristic that is rarely found in other cities. Therefore, Pontianak needs to develop tourist attractions that provide tourism-supporting facilities and improve its promotional media to spread its tourism potential. This study aims to find the factors influencing the behavioural intention of using digital catalogues which will contribute to the literature in tourism marketing to advance the unexplored tourism potential with the help of digital catalogues. It was found that perceived usefulness, perceived ease of use, and the amount of information significantly influence behavioural intention to use digital catalogues.

Suggested Citation

  • Jessica Christella Hidayat & Taufik Faturohman, 2024. "Application of Technology Acceptance Model (TAM) on Digital Promotion Media for Tourism in Pontianak City," International Symposia in Economic Theory and Econometrics, in: The Finance-Innovation Nexus: Implications for Socio-Economic Development, volume 34, pages 195-203, Emerald Group Publishing Limited.
    • Handle: RePEc:eme:isetez:s1571-038620240000034015
    DOI: 10.1108/S1571-038620240000034015
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    More about this item

    Keywords

    Digital catalogue; tourism; technology acceptance model; behavioural intention; Indonesia; Z32 tourism and development;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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