Achieving Sustainable Development Goals by Sustainable Marketing Practices: An Integrated Approach to Environmental, Social, and Economic Sustainability
In: Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing
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DOI: 10.1108/S1569-37592024000113A009
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Keywords
Sustainable marketing practices; sustainable development goals; sustainability pillars; economic sustainability; competitive advantage; environmental sustainability; economic growth; social sustainability; O56; M31; Q01; Q32;All these keywords.
JEL classification:
- O56 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Oceania
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
- Q32 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - Exhaustible Resources and Economic Development
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