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Trends in Wine Consumption in Norway: Is Diffusion Theory Applicable?

In: Substance Use: Individual Behaviour, Social Interactions, Markets and Politics

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  • Ingeborg Rossow

Abstract

The study aimed at assessing whether diffusion theory may be applicable to explain the increasing trends in consumption of table wine in Norway over a four-decade period. Data comprised a series of eight cross-sectional surveys from 1962 to 1999 in national samples of adults. The results indicated that diffusion theory might in part be applicable to explain the trends in wine consumption in Norway. Thus, early adopters were characterized by high social status and being more “cosmopolite”. Yet, the typical S-shaped curve for adoption rate was not found, nor the expected association between wine consumption and social network.

Suggested Citation

  • Ingeborg Rossow, 2005. "Trends in Wine Consumption in Norway: Is Diffusion Theory Applicable?," Advances in Health Economics and Health Services Research, in: Substance Use: Individual Behaviour, Social Interactions, Markets and Politics, pages 215-228, Emerald Group Publishing Limited.
    • Handle: RePEc:eme:aheszz:s0731-2199(05)16010-5
    DOI: 10.1016/S0731-2199(05)16010-5
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    Cited by:

    1. Ozgur Dedehayir & Roland J. Ortt & Carla Riverola & Francesc Miralles, 2017. "Innovators And Early Adopters In The Diffusion Of Innovations: A Literature Review," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(08), pages 1-27, December.
    2. Ryo Iwata & Kaoru Kuramoto & Satoshi Kumagai, 2022. "Detecting Chasms and Cracks Using Innovator Scores and Agent Interactions," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 1-15, November.

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