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Multinational Service Firms and Global Strategy

In: The Handbook of Service Industries

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  • Peter Enderwick

Abstract

Service activities are now acknowledged as key players in economic development, societal change and public policy worldwide. This exciting Handbook not only contributes to ongoing conceptual debates about the nature of service-led economies and societies; it also pushes back the frontiers of current critical thinking about the role of service activities in urban and regional development and the important research agendas that remain to be addressed.

Suggested Citation

  • Peter Enderwick, 2007. "Multinational Service Firms and Global Strategy," Chapters, in: John R. Bryson & Peter W. Daniels (ed.), The Handbook of Service Industries, chapter 14, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:2686_14
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    Keywords

    Economics and Finance;

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