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Sales skills for researchers

In: How to Keep Your Research Project on Track

Author

Listed:
  • Colin Hughes

Abstract

Gaining access to respondents can be a significant challenge and a source of frustration for many researchers. When seeking access, researchers often waste time speaking to non-decision makers and fail to sell the value of their research. This short vignette highlights the importance of sales skills for researchers.

Suggested Citation

  • Colin Hughes, 2024. "Sales skills for researchers," Chapters, in: Keith Townsend & Mark N. Saunders (ed.), How to Keep Your Research Project on Track, chapter 17, pages 105-107, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:23326_17
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    File URL: https://www.elgaronline.com/doi/10.4337/9781035332724.00024
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