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Innovation Investment as Doors to the Future: A Real Options Approach

In: Managing New Product Development and Innovation

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Abstract

Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today’s knowledge-based companies.

Suggested Citation

  • ., 2001. "Innovation Investment as Doors to the Future: A Real Options Approach," Chapters, in: Managing New Product Development and Innovation, chapter 3, pages 39-53, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:2284_3
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