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Language and cultural challenges in conducting interviews in a foreign country and potential solutions

In: Handbook for Qualitative Research in Emerging Markets

Author

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  • Fang Lee Cooke

Abstract

This chapter identifies several challenges I have encountered in my fieldwork in Sri Lanka, including access to interviewees, language and cultural barriers, a power imbalance between the researcher and the interviewee, and the resultant quality of the data. Language and cultural barriers can be intertwined because languages are used in their socio-cultural context. This situation is sometimes further complicated by the perceived higher social status of the researcher, even when the interviewer and interviewee share a similar culture and are of the same gender. To mitigate these challenges, I suggest potential solutions. Although some of the challenges may not be readily overcome, I draw researchers’ attention to the value of using secondary on-site data to supplement and triangulate interview data, for example, billboards inside factories. I argue that even when a specific project fails to achieve the intended objectives, the data collected and the intellectual and empirical insights generated from it can form part of a research agenda that can be developed further.

Suggested Citation

  • Fang Lee Cooke, 2025. "Language and cultural challenges in conducting interviews in a foreign country and potential solutions," Chapters, in: Helena Barnard (ed.), Handbook for Qualitative Research in Emerging Markets, chapter 4, pages 40-55, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:22831_4
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    File URL: https://www.elgaronline.com/doi/10.4337/9781035322329.00010
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