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Reflections on the use of qualitative research methods in emerging markets

In: Handbook for Qualitative Research in Emerging Markets

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  • A. Rebecca Reuber

Abstract

This concluding chapter outlines four themes that co-occur and re-occur across the chapters of this book: navigating outsidership; outsourcing research services to others; filling gaps in empirical evidence; and crafting theory with limited prior literature. Their implications for the peer review process and for research project selection are then discussed. I discuss ways to: handle what may be perceived as too much novelty, avoid excessively long manuscripts, consider alternative publication outlets, and think about the relationship between your research question and empirical setting.

Suggested Citation

  • A. Rebecca Reuber, 2025. "Reflections on the use of qualitative research methods in emerging markets," Chapters, in: Helena Barnard (ed.), Handbook for Qualitative Research in Emerging Markets, chapter 19, pages 269-278, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:22831_19
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    File URL: https://www.elgaronline.com/doi/10.4337/9781035322329.00029
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